What is in-app advertising and why is it more effective than web advertising?
In-app advertising is the placement of ads within mobile applications and games, where users spend up to 90% of their mobile time. Unlike web advertising, it provides higher attention, a brand-safe environment, and improved engagement metrics.
How does Terra Digital ensure brand safety and protection against fraud?
Terra Digital uses certified Kidoz and Prado SDKs that comply with COPPA and GDPR-Kids. We work exclusively with verified applications, exclude suspicious sources, and employ multi-layered anti-fraud mechanisms.
What are the advantages of rewarded video ads?
What KPIs are used in in-app campaigns?
We measure Completion Rate, CTR, Engagement Rate, Attention Time, Viewability, and post-click events. This approach allows us to measure not just impressions, but also the quality of attention.
How is an in-app campaign launched through Terra Digital?
The process includes: brief → media plan → tracking check → launch → optimization → final report. This ensures transparency and predictable results.
